NATURE'S ANTHEM – PACKAGING DESIGN
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Brief:
Design playful package. both flexible and boxes, while using the existing branded guidelines.

Concept:
Nature's Anthem is a company in Coachella Valley that sells dates grown here in California. For these designs I wanted to make it fun and appealing when spotted on a shelf. The first one was for a snack package and they were really wanting an eye-catching look. Since the product is for dates, I also wanted to bring in that natural feel as well to the package. They provided me with a logo to go off of and I used that as the inspiration for the rest of the design. I wanted to incorporate a sunny, warm, and California feel to the package since the company originated in the southern part of the state. I ended up using a minimalist depiction of a palm leaf inspired by those that are on date trees to give it that fun and appealing look. From there, I created multiple sized boxes for them using the same motive and a holiday box that is green and elegant, but uses the same branding in mind.

Programs:
Adobe Illustrator